SERVICE
Social Media Marketing
Strategy, content calendars, creatives, reels and community management that keep your brand consistently visible.
Customers often check your social profiles to judge whether your business is active and trustworthy. Inconsistent posting, generic content and unanswered comments send the wrong message.
We plan, create and manage social media content around your business goals — awareness, engagement, enquiries or community — and report on what's working.
Problems this solves
- You post irregularly because nobody owns social media.
- Content doesn't reflect your brand or speak to your customers.
- Comments and messages go unanswered.
- You don't know which platforms are worth your time.
- Followers aren't turning into enquiries or visits.
Who it's for
- Local businesses building awareness in their city
- Retail and lifestyle brands with visual products
- Institutes and training providers reaching students and parents
- B2B firms building credibility on LinkedIn
- Founders who want a consistent brand presence without doing it all themselves
Scope
What's included
Typical deliverables. Exact scope is agreed in your proposal.
Social media strategy
Platform selection, audience, content pillars, tone of voice and goals.
Content calendars
Monthly plans aligned to launches, seasons, festivals and campaigns.
Creatives
Branded post designs, carousels and story templates.
Reels & short video
Concepts, scripts, editing and captions for short-form video.
Account management
Scheduling, publishing, profile optimisation and hashtag research.
Community management
Responding to comments and messages within agreed guidelines.
Campaign reporting
Monthly reports on reach, engagement, profile actions and enquiries where trackable.
Business value
What you can expect
Outcomes depend on your market, starting point and investment — these are the benefits the work is designed to deliver.
- A consistent, recognisable brand presence
- Content planned around what your audience cares about
- Faster, more professional responses to customers
- Clearer insight into which content drives action
- More time for you to run the business
Process
Our Social Media Marketing process
- Step 1
Audit
We review your current profiles, competitors and audience.
- Step 2
Strategy
We define platforms, pillars, posting frequency and goals.
- Step 3
Calendar & approval
You review and approve each month's plan before publishing.
- Step 4
Create & publish
We design, write, edit and schedule content.
- Step 5
Engage
We monitor and respond within agreed guidelines.
- Step 6
Report & refine
Monthly reporting and adjustments based on results.
Tools & technologies
Platforms typically involved; we choose based on your needs and existing setup.
- Meta Business Suite
- YouTube
- Canva / Adobe tools
- Scheduling tools
FAQ
Social Media Marketing questions
Relevant industries
Which social media platforms should my business be on?
It depends on where your customers spend time and what you sell. Most local and consumer businesses start with Instagram and Facebook; B2B firms often prioritise LinkedIn. We recommend focusing on fewer platforms done well.
How often should we post?
Consistency matters more than volume. A typical plan is a few posts per week plus stories or reels, but the right frequency depends on your goals and resources.
Do you guarantee followers or viral content?
No. Nobody can honestly guarantee reach or virality. We focus on consistent, relevant content and measure engagement and enquiries over time.
Do I need to approve content before it goes live?
Yes. We share a monthly calendar for approval and agree a process for time-sensitive posts.
Is paid advertising included?
Organic social media management and paid social campaigns are separate. Paid campaigns are covered by our Performance Marketing service and ad spend is paid directly to the platform.
Related
Services that work well together
Creative Designing
Brand identity, ad creatives, social graphics and design systems that keep every touchpoint consistent.
Learn moreContent Marketing
Website copy, blogs, guides and thought leadership written for your customers and structured for search.
Learn morePerformance Marketing
Paid acquisition across Google, Meta and other channels, measured against leads and sales — not just clicks.
Learn moreGet started
Want a social presence that reflects your business?
Tell us about your audience and goals, and we'll propose a content plan.
Ready to Grow Your Business?
Let's discuss your goals and identify the right combination of marketing, technology, and automation for your business.