SERVICE
Pay Per Click
Google Ads search campaigns built around high-intent keywords, tight negatives and accurate conversion tracking.
Search ads put you in front of people at the moment they're looking for what you offer. Done carelessly, they also burn budget on irrelevant searches, wrong locations and clicks that never convert.
We build and manage pay-per-click campaigns with disciplined keyword selection, negative keyword lists, relevant ad copy and landing pages that match what the searcher wanted.
Problems this solves
- Your Google Ads budget runs out with few enquiries to show for it.
- Ads appear for irrelevant searches.
- You're unsure whether automated bidding is working for you.
- Ad copy is generic and doesn't stand out from competitors.
- Conversions aren't tracked, so optimisation is guesswork.
Who it's for
- Service businesses with clear, high-intent searches (e.g. "website developer near me")
- Local businesses targeting customers in specific cities or radiuses
- E-commerce stores using search and Shopping campaigns
- B2B companies targeting niche, high-value searches
Scope
What's included
Typical deliverables. Exact scope is agreed in your proposal.
Search advertising
Account and campaign structure built around services, locations and intent.
Keyword selection
Research into commercial-intent keywords and appropriate match types.
Bidding strategy
Manual or automated bidding chosen based on data volume and goals.
Negative keywords
Ongoing search-term review to block irrelevant and wasteful queries.
Ad copy & assets
Relevant, policy-compliant ad text, sitelinks, callouts and call assets.
Landing pages
Recommendations or builds for pages that match ad intent.
Conversion tracking
Form, call and WhatsApp conversion tracking, verified before optimising.
Business value
What you can expect
Outcomes depend on your market, starting point and investment — these are the benefits the work is designed to deliver.
- Visibility for high-intent searches from day one of launch
- Less wasted spend on irrelevant queries
- Location and schedule targeting that matches when and where you serve
- Measurable cost per enquiry
- Search-term insight that also informs your SEO and content
Process
Our PPC Advertising process
- Step 1
Account audit
Review existing campaigns, search terms, tracking and wasted spend.
- Step 2
Keyword & competitor research
Identify target terms, negatives and positioning.
- Step 3
Build
Structure campaigns, write ads and set up conversion tracking.
- Step 4
Launch & monitor
Close monitoring in the first weeks to catch issues early.
- Step 5
Optimise
Weekly search-term reviews, bid and ad testing.
- Step 6
Report
Clear reporting on spend, conversions and cost per lead.
Tools & technologies
Platforms typically involved; we choose based on your needs and existing setup.
- Google Ads
- Microsoft Advertising
- Google Keyword Planner
- Google Tag Manager
- Google Analytics 4
FAQ
PPC Advertising questions
Relevant industries
Is PPC the same as Google Ads?
Google Ads is the most common PPC platform, so the terms are often used interchangeably. PPC also includes Microsoft Advertising and other pay-per-click networks.
What is a negative keyword?
A negative keyword stops your ad from showing for searches that contain it. For example, a paid service might exclude "free" or "jobs" to avoid irrelevant clicks.
Should we use automated bidding?
Automated bidding can work well once a campaign has enough reliable conversion data. With limited data, more controlled strategies are often safer. We choose based on your account's situation.
Can you track phone calls and WhatsApp clicks from ads?
Yes. We can track call clicks, call extensions and WhatsApp link clicks as conversions, and distinguish them from completed form submissions.
What is a good click-through or conversion rate?
It varies widely by industry, keyword and offer. Rather than chase benchmarks, we track your own cost per qualified lead and improve it over time.
Related
Services that work well together
Performance Marketing
Paid acquisition across Google, Meta and other channels, measured against leads and sales — not just clicks.
Learn moreSearch Engine Optimization
Technical, on-page, local and content SEO that helps the right customers find you in search.
Learn moreWebsite Development
Fast, responsive business websites, online stores and landing pages built to turn visitors into enquiries.
Learn moreGet started
Paying for clicks that don't convert?
We'll review your account structure, search terms and tracking.
Ready to Grow Your Business?
Let's discuss your goals and identify the right combination of marketing, technology, and automation for your business.