SERVICE
Email Marketing
Campaigns, segmentation and automated nurture sequences sent to people who actually asked to hear from you.
Most people who visit your website or enquire once aren't ready to buy immediately. Email keeps you in touch, on your own channel, without relying on an algorithm deciding who sees your message.
We plan and run email programmes that respect consent, send relevant messages to the right segments, and automate follow-ups so leads don't go cold.
Problems this solves
- Leads enquire once and you never follow up consistently.
- You have customer emails but never use them.
- Emails land in spam or have low open rates.
- Everyone gets the same message regardless of interests.
- You're not sure your mailing list was collected with proper consent.
Who it's for
- E-commerce stores wanting repeat purchases
- Service businesses with longer decision cycles
- Education providers nurturing prospective students
- B2B companies sharing updates and insights with clients
Scope
What's included
Typical deliverables. Exact scope is agreed in your proposal.
Campaign design
Branded, mobile-friendly email templates.
Subscriber segmentation
Groups based on interests, behaviour and stage.
Lead nurturing
Sequences that educate and follow up after an enquiry or download.
Automated sequences
Welcome, onboarding, re-engagement and post-purchase flows.
Consent-aware list management
Opt-in forms, unsubscribe handling and list hygiene.
Deliverability setup
Guidance on SPF, DKIM and DMARC authentication with your email provider.
Performance analysis
Reporting on delivery, opens, clicks, conversions and unsubscribes.
Business value
What you can expect
Outcomes depend on your market, starting point and investment — these are the benefits the work is designed to deliver.
- A channel you own, independent of social algorithms
- Consistent follow-up with every lead
- Relevant messages based on customer interests
- Better inbox placement through proper authentication
- Measurable engagement and conversions
Process
Our Email Marketing process
- Step 1
Audit
Review your list, consent sources, tools and past results.
- Step 2
Strategy
Define segments, flows and a campaign calendar.
- Step 3
Setup
Configure platform, authentication, templates and forms.
- Step 4
Build automations
Write and build sequences for key journeys.
- Step 5
Send & test
Run campaigns with subject-line and content testing.
- Step 6
Analyse
Report and refine based on engagement and conversions.
Tools & technologies
Platforms typically involved; we choose based on your needs and existing setup.
- Mailchimp
- Brevo
- Zoho Campaigns
- Klaviyo
- SPF / DKIM / DMARC
FAQ
Email Marketing questions
Relevant industries
Can you send emails to a purchased list?
No. Purchased lists typically lack valid consent, damage deliverability, and can breach data protection and anti-spam rules. We help you build and grow a list of people who opted in.
Why do my emails go to spam?
Common causes include missing domain authentication (SPF, DKIM, DMARC), poor list quality, spam-like content and low engagement. We review these factors and recommend fixes.
How often should we email our list?
Often enough to stay relevant, not so often that people unsubscribe. Many businesses start with a monthly newsletter plus automated sequences triggered by actions.
Which email platform should we use?
It depends on list size, budget, e-commerce integration and automation needs. We'll recommend one or work with the platform you already use.
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Leads going cold after the first enquiry?
Let's design follow-up sequences that keep the conversation going.
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