SERVICE
Performance Marketing
Paid acquisition across Google, Meta and other channels, measured against leads and sales — not just clicks.
Running ads is easy. Running ads that bring in customers at a cost your business can sustain is harder — it needs reliable tracking, the right audiences, strong creative and landing pages that convert.
Our performance marketing work starts with your numbers: what a lead or sale is worth to you, and what you can afford to pay for one. Then we plan, launch and optimise campaigns against those targets.
Problems this solves
- You're spending on ads but can't tell which ones bring customers.
- Cost per lead keeps rising and you don't know why.
- Leads from ads are low quality or never answer the phone.
- Conversion tracking is missing, broken or double-counting.
- Visitors click ads but leave the landing page without acting.
Who it's for
- Businesses that need predictable lead flow
- E-commerce brands scaling online sales
- Education providers running admission campaigns
- Real estate, clinics and service businesses with clear lead value
- Startups validating acquisition channels
Scope
What's included
Typical deliverables. Exact scope is agreed in your proposal.
Acquisition strategy
Channel mix, budget allocation and targets based on your unit economics.
Paid media management
Campaign build and day-to-day management on Google, Meta and other relevant platforms.
Conversion tracking
GA4, Google Ads and Meta conversion setup, tested so only real outcomes are counted.
Remarketing
Audiences and campaigns that re-engage past visitors, within platform policies and consent rules.
Funnel optimisation
Landing page, form and follow-up improvements that lift conversion rates.
Reporting
Regular reports on spend, cost per lead or sale, lead quality and next actions.
Business value
What you can expect
Outcomes depend on your market, starting point and investment — these are the benefits the work is designed to deliver.
- Spend tied to measurable business outcomes
- Clear visibility into what each lead or sale costs
- Faster learning through structured creative and audience testing
- Better lead quality through targeting and qualification
- Budgets shifted toward what's working
Process
Our Performance Marketing process
- Step 1
Goals & economics
Agree target outcomes, lead value and acceptable acquisition cost.
- Step 2
Tracking audit
Fix and verify conversion tracking before scaling spend.
- Step 3
Campaign plan
Channels, audiences, creatives, landing pages and budgets.
- Step 4
Launch
Build and launch campaigns with clear naming and test structure.
- Step 5
Optimise
Adjust bids, audiences, creatives and pages based on data.
- Step 6
Report & scale
Regular reporting and scaling of profitable campaigns.
Tools & technologies
Platforms typically involved; we choose based on your needs and existing setup.
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics 4
- Google Tag Manager
- Looker Studio
FAQ
Performance Marketing questions
Relevant industries
How much should we spend on ads?
It depends on your market, competition and how much a customer is worth to you. We'll recommend a starting test budget during strategy and adjust based on results. Ad spend is paid directly to the ad platforms and is separate from our management fee.
How soon will we see leads?
Campaigns can start generating traffic within days of launch, but it usually takes a few weeks of data to optimise for consistent cost and quality.
What's the difference between performance marketing and PPC?
PPC usually refers to pay-per-click search ads. Performance marketing is broader: it covers search, social, display and video, along with tracking, funnels and landing pages, all managed against business outcomes.
Do you guarantee a cost per lead?
No. Costs depend on competition, seasonality, platform changes and your offer. We set targets together and report honestly against them.
Do we own the ad accounts?
Yes. We recommend ad accounts are owned by your business with our team given access, so you keep your data and history.
Related
Services that work well together
Pay Per Click
Google Ads search campaigns built around high-intent keywords, tight negatives and accurate conversion tracking.
Learn moreSocial Media Marketing
Strategy, content calendars, creatives, reels and community management that keep your brand consistently visible.
Learn moreCreative Designing
Brand identity, ad creatives, social graphics and design systems that keep every touchpoint consistent.
Learn moreWebsite Development
Fast, responsive business websites, online stores and landing pages built to turn visitors into enquiries.
Learn moreGet started
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