- The challenge
- SEO agencies and in-house teams often track keyword rankings, competitors and site health across separate tools and spreadsheets. Rankings had to be checked by hand for each country, numbers were copied into client reports, and it was hard to see who on the team owned which project. Paid SERP and search APIs also became expensive when nobody controlled how much they were used. The team needed one private platform where many client organisations could manage their own projects, team members and data, with Google Search Console connected and client reports ready to send.
- What we delivered
- We designed and built RankBot end to end as a multi-tenant SEO management platform. Each organisation creates projects for its websites and assigns team members to them as Admin, SEO Manager or Viewer. Keyword rankings are tracked by country and device using SerpAPI and Google Custom Search, with full SERP data, single or bulk refresh, and automatic scheduled refreshes. Competitors are tracked against the same keywords. Site audits use Google PageSpeed Insights for mobile and desktop and list issues on a detailed page for each audit. Google Search Console connects through secure Google OAuth, and reports export to PDF and Excel. A super-admin console sets each organisation's daily API limits and refresh intervals and tracks API usage. In-app notifications and a built-in support chat keep users and administrators in touch.
- Outcome
- RankBot gives SEO teams one dashboard for rankings, competitors, site audits and Search Console data instead of a stack of separate tools and spreadsheets. Client reports that used to be built by hand now export to PDF or Excel in one click. Each team member sees only the projects they are assigned to, and administrators keep API costs predictable with daily limits and usage tracking for each organisation.
- Technologies
- Next.js, React, TypeScript, MongoDB, Tailwind CSS, Google Search Console API, Google PageSpeed Insights API, Google Custom Search API, SerpAPI, JWT Authentication, Recharts
CASE STUDY · STARTUPS & TECHNOLOGY
RankBot
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Outcome: Swasthya Connect launched on Google Play as a complete telemedicine platform. Patients can book and attend a consultation from their phone in a few taps, keep every report in one place and manage their family's health from a single account. Doctors run online practices and recurring care plans from the same app, while administrators manage doctors, payments, reviews and account deletions from the web portal. Privacy is built in from day one, with encrypted transport, access-logged medical records and a published deletion process.

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People tracking money across notebooks, banking apps and spreadsheets rarely see the full picture: where the month’s spending went, which bills are due, or whether they are actually saving. Typing in every expense is tedious, so most people give up within weeks. The app had to make logging fast, keep sensitive financial data private, work on both Android and iOS, and meet app-store requirements for sign-in, privacy and account deletion.
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